BZA Announces Milestone Leadership Change
Web design and marketing agency BZA marks its 30th year with a milestone transition in management.
Barbara Zaccone’s daughter Christina Zaccone West has taken the leadership role at BZA, while Barbara has transitioned into an advisory role.
BZA is a marketing agency most known for its web design and development, e-commerce solutions, and marketing expertise. The company was founded in 1990 and grew alongside the worldwide web we all know and love.
BZA specializes in business-to-business marketing and delivers solutions tailored to the needs of their clients. Beyond web design and development, BZA offers Google Ads management, SEO (search engine optimization), e-commerce solutions, premium app builds, social media management, print marketing, and more.
Christina has been writing and editing for BZA’s clients for nearly 10 years. She most recently worked for Clear Channel Airports, the airport advertising division of Clear Channel Outdoor. At CCA, Christina managed national ad campaigns, working with industry giants such as Google and Uber to produce and install dynamic ad campaigns in the busiest airports across the US. She was with the company for 3 years and was recognized many times for her contributions and accomplishments.
“I have a tremendous amount of respect for my mother. She worked hard to build this business, and I’m honored to carry her legacy. The internet has changed a lot since 1990 and the current landscape is quite competitive; it really shows that Barbara succeeded in creating a sustainable business model. I’m committed to carrying her values forward, and will be focusing mostly on learning about our clients and making sure they are happy as we kick off the new decade.” – Christina
Reach out to Christina Zaccone West:
973-890-0880 ext. 203