Take a Look at BigCommerce, Rated the #1 Ecommerce Platform for Small Business the Second Year in a Row
As a New Jersey based Certified BigCommerce Partner, BZA is proud to be part of the BigCommerce community. BigCommerce just announced that the team at EcommerceCEO, an ecommerce ratings and reviews site, recently completed a comprehensive analysis of the world’s best ecommerce platforms.
The report named BigCommerce as the #1 Ecommerce Platform for small businessesfor the second year in a row.
“BigCommerce was by far the strongest option for start-ups looking for a platform to grow your business with.”
Darren DeMatas, Founder, EcommerceCEO
The EcommerceCEO team ranked each platform based on its performance, features, scalability, and ease of use. BigCommerce outperformed other ecommerce platforms with a rating of 90 out of 100.
Contact us to start the conversation on how you can be a successful online business.
Companies and organizations that rely on attracting customers within a targeted geography can greatly benefit from a good local Google Ranking.
Google My Business is a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings.
By taking some time to optimize your Google my Business page, companies can expect an increase in quality leads, and customer within their targeted geography. Here are a few tips to get you started.
What is “Google my Business” Page?
Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and provide details about your business. By optimizing your listing you have better control over what shows up in search results and on Google Maps.
How do I Optimize my Page?
Why optimize? For example, if you were an accountant you would want to be listed in searches for terms like, “accountant near me”, “accountant in (town), “accountant in (zip code), etc.
You first need to review your page and make sure the information is accurate. You should complete as much information as possible, such as hours of operation, address, web site, payment methods accepted, available parking etc. The more complete your listing, the more professional appearance of your organization.
Make sure you add your logo and images related to you business. Caption images so visitors can better understand your story. Encourage clients to add reviews to your page. You review score often will be displayed in search results.
Add posts to your listing. Posts can include company news, new product offerings, specials, events, etc. These posts are like mini ads that help promote your business. Once you create a post you can share it on social media and expand your reach.
How to Get Started
If you’re a local business, claiming your Google My Business page is your first step. If you don’t have any listing you can go directly to https:// www.google.com/business . If you have a page, login to your Google account and start updating your page.
BZA offers e-commerce web site development to help growing businesses scale and sell more online
BZA LLC today announced a new partner designation with BigCommerce. As a BigCommerce Certified Partner, BZA will continue to offer clients custom commerce solutions powered by BigCommerce, the leading ecommerce platform for fast-growing and mid-market brands.
“We’ve been a BigCommerce Partner since 2011 and are very excited about the new Certification. Our clients love the platform and the ease of maintaining and managing their BigCommerce storefronts,” said Barbara Zaccone, President, at BZA LLC.
BZA will continue to bring a an expert level of integration, service and support for its clients selling with BigCommerce. BZA works with companies of all sizes to launch, promote, manage and scale successful online businesses on the BigCommerce platform. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. By selecting a flexible, cost- effective SaaS (Software as a Service) model, retailers are able to focus on managing their business, not the technology behind it.
Some of BZA’s BigCommerce clients include M Teixeira Soapstone, Doug Larson Imports, Grobet USA and Lang Equipment Co.
We loved this article recently published in the Wordtracker blog containing an easy to understand “how-to video” infographic. The infographic contains 8 simple tips to creating professional looking videos that you can post on your web site and social media. Video is such a powerful marketing tool. Videos that are short and communicate a single message are more engaging then long videos containing a multitude of topics. Keep it short and simple. Check out the infographic here and use it as a handy reference guide and planning tool when creating your next video.
BZA was very pleased to be selected to develop a new WordPress web site for Dr Majewski at majewskidental.com. Dr Majewski just opened a new practice in Verona New Jersey and wanted her site to be simple in design but with comprehensive content, detailing the various services the practice offers. We worked with Dr. Majewski on a content strategy and outline before we started designing the site.
As a new practice, it was important to build a site that was search engine friendly and targeted to her Essex County New Jersey practice location. The site features an appointment request form, downloadable patient forms and a news blog. Visit the site at majewskidental.com.
I had a great experience working with Barbara and her team at BZA to create my dental office’s website. They made the process very easy and straightforward.
We’ve had a lot of traffic to my site since it’s been launched and it has helped bring new patients into our practice. Many patients have told me they found our practice from simple Google searches. I also had an excellent tutorial on how I can make posts, edits and add images to the web site. Overall, my experience with BZA was exceptional.
Recently Google increased the amount of characters it displays in search results to 330. You can think of these snippets as little text ads that should be written in such a way to entice one to click the search result link.
In the past Google would only display up to 160 characters, now it’s much longer. The snippet text can maybe be sourced from your Meta Description. The description should be written to summarize the page’s content. Optimizing the Meta Description is an important element in basic SEO. But sometimes instead of displaying the Meta Description,Google will display a “relevant paragraph” for a particular search query within a page, and then display that paragraph as the snippet.
So What Does this All Mean and What Should You Do
According to Yoast, a leading SEO plugin developer, you can now expand your Meta Description up to 320 characters. As a best practice make sure your Meta Description contains search-for keyword phrases.
Because Google may display a paragraph from your page to use as a snippet, it’s more important then ever that your content is well written, descriptive and contains your targeted keyword phrases, without being spammy. Next on your to-do list is to update the Meta Description for each of your pages.
Plugins are not a “set it and forget it”. A typical WordPress web site has six to ten plugins installed. In order to keep your site running with minimal downtime, your plugins should be updated as the plugin developers release new versions.
Why You Need to Keep Your Plugins Updated
Updates typically include security fixes that reduce a site’s vulnerability to hacks.
Out of date plugins can become incompatible with WordPress themes and WordPress updates. This can cause errors in your site.
Plugin version updates not only include new features, but also fix known bugs.
If you plan to go out on your own and perform the updates, here is what you need to know:
Back-up your site first. Just in case an error occurs you can always restore the previous version
View the New Version Detail from your dashboard so you know exactly what’s included in the update.
Update one plugin at a time. Test the site to insure everything is working before updating the next plugin.
Perform updates during non-prime time.
Security related updates should be performed first.
If a plugin is old and has not been updated by the developer in a very long time, then you can assume the plugin might have issues as WordPress is updated. It’s best to search out a newer plugin with the same functionality. If you want to protect your site and insure it runs at optimal performance, WordPress plugins, themes and WordPress should be fully updated at all times.
For those that don’t want the hassle of performing updates and/or don’t have the time, BZA’s low cost WordPress Support Plan can be the answer. Our plans start at $150 per month. Learn More>
Encouraging customers and clients to write reviews for your business can result in attracting more customer. With Google being the most powerful search engine, it makes sense to focus your review solicitation efforts on your Google My Business page. As the verified owner of the business page you have the ability to manage your own information and control control what appears in maps and search results.
The shortest path to getting a review is making it simple and easy for customer to leave a review. This is accomplished by providing the customer with a link to your Google My Business page review form.
Here is how to get started:
Search for your company in Google and click the button that says “Write a Review”
The last digit which is a 3 controls the style of the review pop-up box. If you change the 3 to a 1 then the pop-up box will contain your current reviews. But if you add a 5 to end of the URL (…3,5,) this will pop-up the review box and already fill in the 5 stars. Now, all the customer has to do is fill in the comment field.
The Hearing Group in West Orange New Jersey, provides audiological evaluations, aural rehabilitation including hearing aid dispensing and repairs.
The Hearing Group, a long time client of BZA, had an early WordPress website. At the time mobile websites did not exist. As a short term solution the client had a separate mobile website built. This was problematic as now they had two websites to update.
BZA built the new site utilizing a premium WordPress medical related theme. We customized the theme to the client’s branding and added several new features that both educates and engages patients.
WordPress Website Features Include:
Appointment Request Form
Downloadable Patient Forms
Integrated Google Map Directions
Social Media Integration
BZA provided personalized training utilizing the client’s own WordPress Admin Dashboard so updates can be easily performed by in-house staff.
When done correctly, a simple contact form that captures your visitors interests can turn into one of the most valuable pages of your website.
Why You Need a Contact Form
The contact form, also known as an inquiry form, is designed to capture the interest of your visitor and will allow you to prioritize and research the lead once you get the form information.
Most out-of-the-box contact forms have just a few fields and lack compelling information to encourage the visitor to complete the form.
Where to Link the Contact Form
As a best practice the contact form should linked on the main navigation. It should not be buried as a sub-menu item under the About Us page or any other page. Most importantly, it should be linked with an action button from your main services or product pages. The benefit being, while the visitor is on a page of interest, they are visually encouraged to go to the contact page.
Designing Your Contact Page for Results
I hear many clients claim “no one will ever fill out a form”. That is totally untrue. We live in a 24 x 7 world, and prospects, at all hours of the day, what to check that one item off their list. That item might be inquiring about your products or services.
Here are a few tips to consider when designing and creating your contact form:
Provide at least one introductory sentence to the form. Tell your visitor why they should complete the form and what is the benefit to them.
Reassure them the form is quick and easy to complete and information will not be shared.
Ask the most important qualifying questions; Name, title, company, email, phone, website, area of interest, timeframe and budget. These important fields should be required and not optional.
Don’t bother asking how they heard about your company.
Don’t include too many open ended questions, where the user has to type an answer.
Utilize drop-down choices or radio buttons to speed the form completion process.
Keep your form to 10 fields or less.
Generate a friendly Thank You page that will tell the visitor when you will be getting back to them.
Integrate Your Contact Form
You can easily set up Google Conversion Tracking on your contact form within your Google Analytics. This will allow you to measure how many forms have been completed and the source of the visitor.
If you are using a Customer Relationship Management (CRM) System to track leads and sales activity, the form results can be integrated into the CMS. Web-to-Lead forms efficiently simplify the process of capturing visitor information from your website and getting it directly into your CRM system. This insures accuracy of lead information, speedy follow-up and eliminates having to re-keystroke lead information.
Good design along with careful selection of the form fields can make a big difference both to the user experience and your company’s bottom line.