BZA Launches WordPress WooCommerce Website for Artifacts by Design

By | Ecommerce, WooCommerce, WordPress

Artifacts by Design, ceramics studio run by Peter Syak, produces gallery-quality Raku, custom-made ceramic tiles, functional tableware, pots, bowl, wall plaques and more . In addition to selling his Raku works of art, Syak also offers hand building and firing workshops at his studio in Bloomfield, New Jersey.

BZA built the Artifacts by Design website on the popular WordPress platform. We selected WooCommerce, which is built to integrate seamlessly with WordPress. WooCommerce currently powers over 37% of all online stores.


BZA provided personalized training on the WordPress and WooCommerce admin dashboard that allows the client to update the product catalog, process orders and print shipping labels.

Be sure to check out his amazing artwork at Artifacts by Design.

BZA guided me through the process of developing a drop dead gorgeous site and made my work look fabulous.  _ Peter Syak, Raku Wizard


BZA Launches Ecommerce Website for Petunia Peacock -Vintage Chanel Jewelry

By | BigCommerce, Ecommerce

Lori Frances, owner of Petunia Peacock turned her passion and love for vintage Chanel Jewelry into an business.  As a collector for over 10 years, Lori is a expert in acquiring and selling authentic vintage Chanel jewelry.

After extensive research Lori hired BZA to build to build an commerce website that would allow her customers to securely purchase jewelry within her collection.  As her collection is alway changing, it was important that Lori be able to update inventory in real time.  BZA provided personalized training that allowed Lori to easily update her online collection of jewelry.

Petunia Peacock BigCommerce WebsiteBuilt on the BigCommerce platform, the site is mobile friendly and has many features typical found on enterprise solutions.  BZA is an authorized BigCommerce Partner.

About BigCommerce

BigCommerce is the leading ecommerce platform for fast-growing and mid-market brands. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. BigCommerce’s cloud-based platform enables merchants such as Dorco, Gibson, Martha Stewart, Saint Heron, Toyota and Travelpro to cost-effectively grow their businesses with more traffic, higher conversion and superior performance. BigCommerce supports clients from its headquarters in Austin, Texas, and offices in San Francisco and Sydney. For more information, visit

Four Easy Ways to Find Inspiration for Your WordPress Blog

By | Blogging for Business, WordPress

It’s not alway ease to come up with news and blog content that is going to be interesting to your readers. Many website owners feel they have little to share.  With these four simple tips you’ll be on your way to developing great content in the least amount of time.

Facebook Feed

Your Facebook feed is packed daily with articles and content that is relevant to your business (because you’ve selected people and organizations to follow).  As your feed passes by day after day, notice how you can never find a post that was once there? Now, when you find a post that might make a great article, you are going to hit the little arrow to the upper right of the post and hit Save Link.  In no time you will have a collection of topics that you might want to write about.

Google Alerts

Google Alerts is a free online clipping service that allow you to monitor topics (via keywords or phrases)  that are of interest to you on the web.  Instead of having to scan the Internet for new and fresh ideas you’ll find that inspiration for new blogposts right in your inbox.

Google News

Let’s say there is a new development or technology in your industry and you want to know how others are reacting for your inspiration. Instead of just searching in the Google search box, search News, Search Tools, and select your time period.  The example below shows the news list results for Facebook Live over the past week. Which actually might be one of my next blog posts.

Industry Events

Trade shows and conferences are a great resource in which to obtain relevant topics in your industry. If you can’t attend a conference, review the agenda and workshop titles and descriptions to get some good relevant article ideas.

Barbara Zaccone Featured in MidJersey Business Magazine

By | BZA News

Barbara Zaccone, President and Founder of BZA,  was recently interviewed and featured in the March 2016 issue of MidJersey Magazine. The article “Success Factors for Women in Technology Careers” highlights the career paths of six New Jersey women.

MidJersey Magazine is the magazine of the MidJersey Chamber of Commerce.  With over 1,000 member companies, the Chamber represents a workforce of more than 90,000 employees in the Central New Jersey area.





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What is Wrong with the PowerBall Website? Everything.

By | NJ Web Design, Web Site Design

By Barbara Zaccone

You would think that with over a Billion dollars in the kitty, web site would have a modern look and feel along with a few bells and whistles.  But this web site is stuck back in the 2010. You might not think that is not very old, but just think of the cell phone you had five years ago.  The web site goes against every best practice rule for web site design.


What You Can Learn What Not To Do From the PowerBall Website

The site is not mobile friendly.  It is unimaginable that a site this popular is not optimized for mobile devices and only shows a desktop version.  Quoted from their website “ is best viewed by Microsoft Internet Explorer or Mozilla Firefox using a screen resolution of 800 x 600 or higher.”  What about Google Chrome?

Remember the days of splash pages?  To get to the web site home page you have to click through a splash page.  That is so very 1999.

What about scrolling text.  Back in 90’s, to get a message across you would use scrolling text.  Well you can find that today on the web site. With some many options that grab user attention like video, engaging graphics and transition sliders, there is NO reason to use scrolling text.

Confusing user interface. A good website design provides concise information and guides the visitors through intuitive navigation.  The web site is all over the place. The visitor is blinded by so many options, it’s enough to give you a headache.

Lack of hierarchical navigation for ease of access to information.  The home page center section contains a series of 12 equal size boxes.  What’s important? What’s priority? In addition to there are 28 home page clickable options.

Overall Poor Design.  What gives this site away is the use of backgrounds and gradients.  Back in early 2000 these were all the rage. We have gradients in the main navigation tabs, gradient site background,  gradient scrolling text background, main header pattern background and finally we have pattern backgrounds behind some of the home page center boxes. It all adds up to _________.  You can fill in the blank. A better option would be to utilized the most popular flat design style which is clean, uncluttered and the gold standard among industry design professionals.

Last and Final Pet Peeve. When was the last time you were on a reputable company website and you saw a banner ad?  Why does need advertising revenue of their website. Crazy.

There is so much more I could add to the list.  But I think the major points above should get the point across. Good luck to all that will be in tonight’s drawing.  Feel free to share you thoughts.

Why Your Competitors Don’t Want You to Have a Blog

By | Blogging for Business

fish2Your web site is up and running and you are proud of your accomplishment. You never thought you needed a News or Blog section on your web site because not much changes in your business and the 10 plus pages you have says enough. But your competitors think differently, they are blogging weekly, writing news articles, tips, case studies and more. They also happen to rank higher than you in Google. Let’s uncover why.

Once you understand how blogging can help your business, you can make an informed decision on whether or not to use content marketing as a business growth strategy. Blogging is content marketing. Here are the top four reasons why blogging generates business growth:

Increased Exposure – Do you want a 10 second commercial or a 30 second commercial?

A typical business website (excluding e-commerce) has between 10 and 15 pages. Each page is indexed in Google and has a chance of coming up in a search result. Want to double your chances? Double your content. Develop a content targeted blog or news post with topics and queries that would be of interest to your audience.

Self Promotion

With the right blog posts and articles, you can proudly demonstrate your expertise. You attended a conference, you shared an article, you received an award, you share a customer story, you solved a problem, you got certified, and the list goes on and on. Your blog is the perfect repository for all of the above.

An Easy Way to Get into Social Media

Does the thought of having to do social media shut your creative thoughts down? No worries, one blog post can easily be promoted on multiple social channels. The link to your blog post can be promoted on Facebook, Twitter and Linkedin with a simple copy and paste. Make sure your WordPress blog is configured with a social sharing widget so visitors can share your post. Do this and you just hit the EASY button.

Email Marketing Content

You asked me to do social media and now you want me to send out an email campaign? More work? Fear not. Your one blog post that is on the website, and has been promoted on social media, is now going to be sent out to your in-house email list. Teaser copy in your email campaign links to the full article/blog post on your web site. Your productivity just skyrocketed.

In Summary

If you do it right and publish articles on a regular basis, content marketing can drive more traffic to your web site and turn visitors into customers. If you are too busy to take advantage of content marketing, let BZA help you.  Contact us today.

Zaccone to Speak to Non-profits on Creating a Great Web Site Experience

By | BZA News, NJ Web Design

JFImagery_BZaccone 002Barbara Zaccone, President and Founder of BZA LLC will be speaking at the Community Works Princeton Annual Conference on Monday, January 25th at Princeton University. Zaccone’s topic will discuss how non-profits can increase the performance and functionality of their website. Participants will learn how to create compelling content that drives web traffic, set goals and measure results, increase donations, turn emotion into action and much more.

Each year Community Works Princeton Conference is attended by more than 400 people representing 200+ organizations. The organization serves a large diverse non-profit and volunteer community in Central New Jersey. Princeton Community Works enables non-profit boards, staff and volunteers to work together more effectively by networking, developing skills, and raising community awareness.

For event registration and more information visit the Community Works Princeton website.

White Space – an Essential Element of Website Design

By | NJ Web Design, Web Site Design

Benjamin Moore recently unveiled its 2016 color of the year: Simply White. An Architectural Digest article on the subject described Simply White as “the shade that captures today’s spirit of polished minimalism”.

White Space is Never a Wasteof Space

As I read the article I began to think about the effects of white and white space on a website.  In the world of media and clutter, one welcomes a calm place in which to rest our eyes and focus. Remember sites with bold patterned backgrounds, white text on black, blinking icons and beveled and embossed fonts?  Today’s most professional and elegant sites embrace “the spirit of polished minimalism” and let their message and product images take center stage.

White space is an essential active element of website design and is responsible for readability and content hierarchy. White space is not wasted space.

How Does White Make You Feel

White is clean, polished and professional. There is nothing like a crisp white shirt or a fluffy white spa towel.  White is not trendy, it goes with everything and when used as the dominant color makes you feel relaxed and fresh.

White space creates a feeling of sophistication and elegance. The correct amount of white space on a website can contribute to your brand positioning.

White Space as an Essential Element of Web Design

Similar to the way white walls frame a piece of artwork, white space and a white backgrounds on a website can frame your message.  Your slider images, your bold deep blue headlines and purposeful colorful icons will help your visitors stay focused, relaxed and feel organized while on your site.

Give your website visitors a break from visual overload and go Simply White.

Why WordPress is the Best Content Management System (CMS)

By | WordPress

If you are looking to choose a reliable and easy to maintain platform look no further than WordPress.  Here are the reasons why:Why WordPress_sm

  • Proven Solution – WordPress powers 1 in 4 sites on the web
  • WordPress is built with proven programming languages PHP and SQL that can just about handle any web based application
  • WordPress offers a growing library of plugin that extent the function of your website at a very low cost compared to developing the function from scratch. Forty thousand plugins and growing
  • WordPress is free and the WordPress software package is licensed under the GNU General Public License(GPL)
  • WordPress is the CMS of choice for CNN, CBS New York, Harvard Business Review, Boise State University, New York Times, Dole, Glad, Mercedes-Benz and Vogue. If it is robust enough for them it should be able to meet your needs.
  • WordPress remains the fastest-growing CMS for five straight years.
  • WordPress is coded to be SEO friendly right out of the box.
  • Responsive WordPress themes provide an optimized mobile experience across all devices used to access the Web
  • Google’s latest ranking methodology gives ranking advantage to WordPress responsive sites.

Keep in mind that WordPress is installed on a hosting service. You own everything that’s created there. When BZA builds your site with WordPress we have unlimited creative freedom. What could be better?

Can You Still Generate New Business with a Poorly Designed Website?

By | Marketing, Web Site Design

If you are reading this you might be one of those companies whose website is five or more years old. So much has changed in five years. Just think of the cell phone you were using five years ago. Many B2B companies have neglected their website through the years, due to budget constraints, lack of focus and lack of a website content management system. Once everyone in the company agrees how bad the site is they don’t even want to touch it and often don’t even promote it. They just pretend it’s not there.

Fast Forward to Today

Thanks to a strong mobile marketplace, websites are now getting the attention they deserve. Especially since Google announced in April of 2015 that search results on mobile devices would favor mobile friendly websites.


What your Website Says About your Business

The goals of any website is to convert visitors into customers. The factors below play an important role in getting your phone to ring or NOT.

Does Your Website Have? What Visitors Think
Old Photos – typically small and of poor quality Website is dated; perhaps the company is not doing well financially
Home Page Very Wordy – too much clutter and content Confusion about what the company provides. The impatient visitor quickly goes to a competitive website
Old News – Most recent news article is dated 2013 Company is not progressive and dynamic. Nothing new, no innovation, no new ideas and just plain stale.
No Social Media links (not even Linkedin) Unapproachable, not friendly, not connected, nothing new and nothing to share

The Good News

Imagine what a professional, clean and mobile friendly site can do to add credibility to your organization and showcase your capabilities. How different the user experience will be and perhaps how your phone might starting ringing. Perhaps it’s time to get started.