In Response to COVID-19

By | BZA News

We know these are trying and stressful times for all businesses.  We wanted to let you know that our team of web developers and designers are all working from home. You can contact anyone at BZA as you have always done by using our main number 973-890-0880. Or you can email us at

We know that communication is of utmost importance to your clients, employees and customers. We are here to help in any way we can to facilitate that process.  So if you need your website updated, or perhaps you need to send an email blast, don’t hesitate to contact us.  We will do our best to address your needs as soon as we can.

Be safe and be well.

Christina Zaccone

BZA Announces Milestone Leadership Change

By | BZA News

BZA Announces Milestone Leadership Change

Web design and marketing agency BZA marks its 30th year with a milestone transition in management.

Barbara Zaccone’s daughter Christina Zaccone West has taken the leadership role at BZA, while Barbara has transitioned into an advisory role.

About BZA

BZA is a marketing agency most known for its web design and development, e-commerce solutions, and marketing expertise. The company was founded in 1990 and grew alongside the worldwide web we all know and love.

BZA specializes in business-to-business marketing and delivers solutions tailored to the needs of their clients. Beyond web design and development, BZA offers Google Ads management, SEO (search engine optimization), e-commerce solutions, premium app builds, social media management, print marketing, and more.

About Christina

Christina has been writing and editing for BZA’s clients for nearly 10 years. She most recently worked for Clear Channel Airports, the airport advertising division of Clear Channel Outdoor. At CCA, Christina managed national ad campaigns, working with industry giants such as Google and Uber to produce and install dynamic ad campaigns in the busiest airports across the US. She was with the company for 3 years and was recognized many times for her contributions and accomplishments.

“I have a tremendous amount of respect for my mother. She worked hard to build this business, and I’m honored to carry her legacy. The internet has changed a lot since 1990 and the current landscape is quite competitive; it really shows that Barbara succeeded in creating a sustainable business model. I’m committed to carrying her values forward, and will be focusing mostly on learning about our clients and making sure they are happy as we kick off the new decade.” – Christina


Reach out to Christina Zaccone West:
973-890-0880 ext. 203

BZA LLC Receives BigCommerce Certified Partner Designation

By | BigCommerce, BZA News, Ecommerce

BZA offers e-commerce web site development to help growing businesses scale and sell more online

BZA LLC today announced a new partner designation with BigCommerce. As a BigCommerce Certified Partner, BZA will continue to offer clients custom commerce solutions powered by BigCommerce, the leading ecommerce platform for fast-growing and mid-market brands.

“We’ve been a BigCommerce Partner since 2011 and are very excited about the new Certification.  Our clients love the platform and the ease of maintaining and managing their BigCommerce storefronts,” said Barbara Zaccone, President, at BZA LLC.

BZA will continue to bring a an expert level of integration, service and support for its clients selling with BigCommerce. BZA works with companies of all sizes to launch, promote, manage and scale successful online businesses on the BigCommerce platform. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. By selecting a flexible, cost- effective SaaS (Software as a Service) model, retailers are able to focus on managing their business, not the technology behind it.

Some of BZA’s BigCommerce clients include M Teixeira Soapstone,  Doug Larson Imports, Grobet USA and Lang Equipment Co.

New Jersey NJ BigCommerce Partner Agency
New Jersey NJ BigCommerce Certified Partner

Barbara Zaccone Featured in MidJersey Business Magazine

By | BZA News

Barbara Zaccone, President and Founder of BZA,  was recently interviewed and featured in the March 2016 issue of MidJersey Magazine. The article “Success Factors for Women in Technology Careers” highlights the career paths of six New Jersey women.

MidJersey Magazine is the magazine of the MidJersey Chamber of Commerce.  With over 1,000 member companies, the Chamber represents a workforce of more than 90,000 employees in the Central New Jersey area.





Click to View Article

Zaccone to Speak to Non-profits on Creating a Great Web Site Experience

By | BZA News, NJ Web Design

JFImagery_BZaccone 002Barbara Zaccone, President and Founder of BZA LLC will be speaking at the Community Works Princeton Annual Conference on Monday, January 25th at Princeton University. Zaccone’s topic will discuss how non-profits can increase the performance and functionality of their website. Participants will learn how to create compelling content that drives web traffic, set goals and measure results, increase donations, turn emotion into action and much more.

Each year Community Works Princeton Conference is attended by more than 400 people representing 200+ organizations. The organization serves a large diverse non-profit and volunteer community in Central New Jersey. Princeton Community Works enables non-profit boards, staff and volunteers to work together more effectively by networking, developing skills, and raising community awareness.

For event registration and more information visit the Community Works Princeton website.

Zaccone to Speak at NJAWBO Meeting on Creating a Great User Experience for Your WordPress Website

By | BZA News, NJ Web Design

As a business owner, you have devoted a lot and time and energy in building your website. But is your site performing to it’s best ability?
JFImagery_BZaccone 002

Barbara Zaccone, founder and president of BZA LLC, a leading New Jersey web design and online marketing agency, will share practical tips and strategies that will start you down the path of converting visitors to customers and clients.

The NJAWBO MetroEast Dinner meeting will take place on Tuesday June 16th from 6-9PM at Gennaro’s Cucina, 40 Clinton Rd, West Caldwell NJ.  For more information and to register go to NJAWBO MetroEast Event Registration.

About Barbara Zaccone

Barbara Zaccone, a Web strategy and online marketing expert, is the president and founder of BZA LLC (, an interactive marketing agency. She developed her management, marketing, and sales talents at Hewlett-Packard. BZA helps companies and nonprofit organizations maximize and sustain their return on investment in their online presence.
Clients include: Count Me In for Women’s Economic Independence, Yale University, Accurate Box Company, The Big Green Egg, NJ Council for the Humanities, Atlantic Infrared, Daikin America, American Conference on Diversity, as well as many small- and medium-sized businesses and nonprofits.


Barbara Zaccone Recognized as a 2015 New Jersey Leading Woman Entrepreneur and Business Owner Finalist

By | BZA News, NJ Web Design

Little Falls, N.J., May 29, 2015– Barbara Zaccone, President of BZA LLC, a New Jersey based web design and digital marketing firm, has been nominated and selected as a Phase One finalist for Leading Women Entrepreneurs and Business Owners of New Jersey for 2015. All nominees were recognized for their innovation, market potential, community involvement and advocacy for women.

“I am so excited and honored to be recognized by the committee and to be part of such an accomplished and dynamic group of women entrepreneurs,” said Zaccone.JFImagery_BZaccone 002

The Leading Women Entrepreneurs Initiative in partnership with New Jersey Monthly Magazine recognizes women business owners who excel in areas of market potential, innovation, advocacy for women and community involvement. After analyzing hundreds of entries, an independent committee selected the initial finalists for phase one of the competition. Finalists will be submitted for phase two of the competition. The top 25 will be recognized in September. “We are very excited about the 2015 initiative in partnership with New Jersey Monthly Magazine that honors women business owners because women are the forerunners to the economic recovery of our state. Over the last twenty years, women have surpassed men at twice the rate for starting their own companies. Our joint project presents phenomenal exposure for their efforts and the issue that finalists are listed in will reach over 750,000 households,” states Linda Wellbrock, Founder of Leading Women Entrepreneurs.

A listing of the Phase One finalists will be published in the October 2015 New Jersey Monthly Magazine issue.


BZA offers digital marketing services, including website design, search engine optimization, site maintenance, hosting, e-commerce solutions and WordPress support. BZA services clients, both local and national, from their Little Falls, New Jersey office.

Protect Your Investment and Save with BZA’s WordPress Support Plan

By | BZA News, NJ Web Design, North Jersey Web Design

Have a WordPress question? Forget how to link a PDF? Our support plan can not only save you time and money, but also get your site updated in a timely manner.

Monthly Cost Savings Example:

Week 1 – requested change – update links in footer and add email subscription sign-up form. Cost: $95.00 (min billable fee)

Week 3 – Update slider image and text; Resize client supplied image and update. Cost: $95.00 (min billable fee)

Week 4 – Update bio on Staff page. Cost: $95.00 (min billable fee)

Total Cost: $285.00

With Support Plan: Cost $150 for a total savings of $135 per month or Approximately $1,620 per year.

Our support plans start as low as $150 a month and includes:

  • WordPress Core Updates
  • Theme and Plugin Updates
  • Up to One Hour of Site Maintenance, Training and Support.
  • Typical Turnaround time is 48 hours.

Contact us to receive more details.

BZA Helps Trapsmart Quadruple Their Website Traffic by Increasing Their Google Ranking

By | BZA News

TrapSmart ( is nationwide leader in providing wildlife control in an environmentally friendly and humane manner by utilizing GPS-based technology. TrapSmart engaged BZA to deliver an online presence that reinforced their brand and increased their exposure in search engines.

The site was built utilizing the popular WordPress platform. BZA configured the site with a WordPress SEO plugin. WordPress on its own is search engine friendly, but the SEO functionality can be enhanced by using a WordPress plugin.

The Trapsmart website also is mobile friendly with a new responsive design! This means the website scales appropriately to whatever screen size is in use i.e. desktop, tablet or smart phone. This also means a more efficient viewing experience with less pinching, scrolling and zooming.


“We have seen a significant increase in TrapSmart web site visits and page views since we launched the new site. I estimate it has quadrupled. Also, our ranking has gone way up on Google search and we are getting inquiries from as far away as Australia. The new site has really helped us gain visibility and increased leads.”

Janet Brey, Marketing Strategist, Trapsmart

Zaccone to Speak on “Website Insight for Business Owners” at Watchung Booksellers

By | BZA News, NJ Web Design, North Jersey Web Design

Barbara Zaccone will be a panelist at the Big Bold Business Panel Presentation for Business Owners that will be held on Thursday, November 7th at 7:00pm at Watchung Booksellers in Montclair New Jersey. BBB-book-cover-NJ Zaccone will be discussing online marketing and social media  strategies for business. Zaccone will be joined by two other Big Bold Business Advice authors who will be discussing Building Customer Loyalty and the Importance of Getting an Objective Partner or Advisor.  Following the panel discussion there will be a Q & A session and book signing.

For more information or to register contact Watchung Booksellers at 973-744-7177.