Barbara Zaccone Featured in MidJersey Business Magazine

By | BZA News | No Comments

Barbara Zaccone, President and Founder of BZA,  was recently interviewed and featured in the March 2016 issue of MidJersey Magazine. The article “Success Factors for Women in Technology Careers” highlights the career paths of six New Jersey women.

MidJersey Magazine is the magazine of the MidJersey Chamber of Commerce.  With over 1,000 member companies, the Chamber represents a workforce of more than 90,000 employees in the Central New Jersey area.

MidJersey-Cover-crop

 

 

 

Click to View Article

Zaccone to Speak to Non-profits on Creating a Great Web Site Experience

By | BZA News, NJ Web Design | No Comments

JFImagery_BZaccone 002Barbara Zaccone, President and Founder of BZA LLC will be speaking at the Community Works Princeton Annual Conference on Monday, January 25th at Princeton University. Zaccone’s topic will discuss how non-profits can increase the performance and functionality of their website. Participants will learn how to create compelling content that drives web traffic, set goals and measure results, increase donations, turn emotion into action and much more.

Each year Community Works Princeton Conference is attended by more than 400 people representing 200+ organizations. The organization serves a large diverse non-profit and volunteer community in Central New Jersey. Princeton Community Works enables non-profit boards, staff and volunteers to work together more effectively by networking, developing skills, and raising community awareness.

For event registration and more information visit the Community Works Princeton website.

Zaccone to Speak at NJAWBO Meeting on Creating a Great User Experience for Your WordPress Website

By | BZA News, NJ Web Design | No Comments

As a business owner, you have devoted a lot and time and energy in building your website. But is your site performing to it’s best ability?
JFImagery_BZaccone 002

Barbara Zaccone, founder and president of BZA LLC, a leading New Jersey web design and online marketing agency, will share practical tips and strategies that will start you down the path of converting visitors to customers and clients.

The NJAWBO MetroEast Dinner meeting will take place on Tuesday June 16th from 6-9PM at Gennaro’s Cucina, 40 Clinton Rd, West Caldwell NJ.  For more information and to register go to NJAWBO MetroEast Event Registration.

About Barbara Zaccone

Barbara Zaccone, a Web strategy and online marketing expert, is the president and founder of BZA LLC (bza.com), an interactive marketing agency. She developed her management, marketing, and sales talents at Hewlett-Packard. BZA helps companies and nonprofit organizations maximize and sustain their return on investment in their online presence.
Clients include: Count Me In for Women’s Economic Independence, Yale University, Accurate Box Company, The Big Green Egg, NJ Council for the Humanities, Atlantic Infrared, Daikin America, American Conference on Diversity, as well as many small- and medium-sized businesses and nonprofits.

 

Barbara Zaccone Recognized as a 2015 New Jersey Leading Woman Entrepreneur and Business Owner Finalist

By | BZA News, NJ Web Design | No Comments

Little Falls, N.J., May 29, 2015– Barbara Zaccone, President of BZA LLC, a New Jersey based web design and digital marketing firm, has been nominated and selected as a Phase One finalist for Leading Women Entrepreneurs and Business Owners of New Jersey for 2015. All nominees were recognized for their innovation, market potential, community involvement and advocacy for women.

“I am so excited and honored to be recognized by the committee and to be part of such an accomplished and dynamic group of women entrepreneurs,” said Zaccone.JFImagery_BZaccone 002

The Leading Women Entrepreneurs Initiative in partnership with New Jersey Monthly Magazine recognizes women business owners who excel in areas of market potential, innovation, advocacy for women and community involvement. After analyzing hundreds of entries, an independent committee selected the initial finalists for phase one of the competition. Finalists will be submitted for phase two of the competition. The top 25 will be recognized in September. “We are very excited about the 2015 initiative in partnership with New Jersey Monthly Magazine that honors women business owners because women are the forerunners to the economic recovery of our state. Over the last twenty years, women have surpassed men at twice the rate for starting their own companies. Our joint project presents phenomenal exposure for their efforts and the issue that finalists are listed in will reach over 750,000 households,” states Linda Wellbrock, Founder of Leading Women Entrepreneurs.

A listing of the Phase One finalists will be published in the October 2015 New Jersey Monthly Magazine issue.

About BZA LLC

BZA offers digital marketing services, including website design, search engine optimization, site maintenance, hosting, e-commerce solutions and WordPress support. BZA services clients, both local and national, from their Little Falls, New Jersey office.

Protect Your Investment and Save with BZA’s WordPress Support Plan

By | BZA News, NJ Web Design, North Jersey Web Design | No Comments

Have a WordPress question? Forget how to link a PDF? Our support plan can not only save you time and money, but also get your site updated in a timely manner.

Monthly Cost Savings Example:

Week 1 – requested change – update links in footer and add email subscription sign-up form. Cost: $95.00 (min billable fee)

Week 3 – Update slider image and text; Resize client supplied image and update. Cost: $95.00 (min billable fee)

Week 4 – Update bio on Staff page. Cost: $95.00 (min billable fee)

Total Cost: $285.00

With Support Plan: Cost $150 for a total savings of $135 per month or Approximately $1,620 per year.

Our support plans start as low as $150 a month and includes:

  • WordPress Core Updates
  • Theme and Plugin Updates
  • Up to One Hour of Site Maintenance, Training and Support.
  • Typical Turnaround time is 48 hours.

Contact us to receive more details.

BZA Helps Trapsmart Quadruple Their Website Traffic by Increasing Their Google Ranking

By | BZA News | No Comments

TrapSmart (Trapsmart.com) is nationwide leader in providing wildlife control in an environmentally friendly and humane manner by utilizing GPS-based technology. TrapSmart engaged BZA to deliver an online presence that reinforced their brand and increased their exposure in search engines.

The site was built utilizing the popular WordPress platform. BZA configured the site with a WordPress SEO plugin. WordPress on its own is search engine friendly, but the SEO functionality can be enhanced by using a WordPress plugin.

The Trapsmart website also is mobile friendly with a new responsive design! This means the website scales appropriately to whatever screen size is in use i.e. desktop, tablet or smart phone. This also means a more efficient viewing experience with less pinching, scrolling and zooming.

trap

“We have seen a significant increase in TrapSmart web site visits and page views since we launched the new site. I estimate it has quadrupled. Also, our ranking has gone way up on Google search and we are getting inquiries from as far away as Australia. The new site has really helped us gain visibility and increased leads.”

Janet Brey, Marketing Strategist, Trapsmart

Zaccone to Speak on “Website Insight for Business Owners” at Watchung Booksellers

By | BZA News, NJ Web Design, North Jersey Web Design | No Comments

Barbara Zaccone will be a panelist at the Big Bold Business Panel Presentation for Business Owners that will be held on Thursday, November 7th at 7:00pm at Watchung Booksellers in Montclair New Jersey. BBB-book-cover-NJ Zaccone will be discussing online marketing and social media  strategies for business. Zaccone will be joined by two other Big Bold Business Advice authors who will be discussing Building Customer Loyalty and the Importance of Getting an Objective Partner or Advisor.  Following the panel discussion there will be a Q & A session and book signing.

For more information or to register contact Watchung Booksellers at 973-744-7177.

Zaccone to Speak on the Impact of Social Media to Non-Profit Groups

By | BZA News, Social Media | No Comments

Barbara Zaccone will be speaking on the Impact of Social Media at The Centre at Park Avenue in Orange New Jersey on October 15th at 8:30am.

JFImagery_BZaccone 001

The program is part of the Centre’s Coffee Empowerment Series designed to assist non-profit groups in their marketing and operations.

Zaccone will be covering best practices in using social media to promote non-profit organizations causes, events and fund raising efforts.  For more information or to register contact The Centre at Park Avenue at 973-673-6854.

BZA Launches Custom WordPress Website for Panurgy

By | BZA News, NJ Web Design, North Jersey Web Design, Web Site Design, WordPress | No Comments

Panurgy, New Jersey based information technology service provider, tasked BZA to design a new website that provided a positive experience for Panurgy’s visitors. They also wanted to leverage social media, promote their events and be able to easily update the site. The result is an elegant, clean and professional site that strengthens Panurgy’s brand image.

panurgy-lg

The home page features a custom slider animation that highlights Panurgy’s seven core IT services. BZA designed custom illustrations that highlight these services in a creative manner. Panurgy is also utilizing these icons in their printed collateral.

The website is built with the WordPress platform and features a news blog, events plugin, social sharing widget, e-mail newsletter sign-up, site search, client log-in, inquiry request form and more. You can visit the site at Panurgy.com.

BZA Launches New WordPress Responsive Website for American Conference on Diversity

By | BZA News, NJ Web Design, WordPress | No Comments

BZA recently launched a beautiful new website for American Conference on Diversity (ACOD), who has been a client for over six years. Celebrating their 65th anniversary, the ACOD has been conducting educational programs, conferences and workshops designed to provide youth and adults with the tools to create and sustain more diverse schools, businesses and community environments.

ACOD wanted a site that could be easily updated by their staff. BZA developed their website with WordPress, allowing ACOD to update photo galleries, calendar of events, holidays, news, and page content.

The ACOD site features a responsive design.  This means it will look great on all devices, both mobile and desktop.

acod_HP

The home page features a mobile friendly slider, upcoming events and recent news. Visitors have access social sharing widgets throughout the website.

acod_calendar

This is an excellent example of what BZA clients are asking for; easy to update, dynamic content, social media sharing, accessible on any device, site search and more. If you would like to explore having these features on your website please contact us.