Zaccone to Speak on the Impact of Social Media to Non-Profit Groups

By | BZA News, Social Media

Barbara Zaccone will be speaking on the Impact of Social Media at The Centre at Park Avenue in Orange New Jersey on October 15th at 8:30am.

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The program is part of the Centre’s Coffee Empowerment Series designed to assist non-profit groups in their marketing and operations.

Zaccone will be covering best practices in using social media to promote non-profit organizations causes, events and fund raising efforts.  For more information or to register contact The Centre at Park Avenue at 973-673-6854.

BZA Launches Custom WordPress Website for Panurgy

By | BZA News, NJ Web Design, North Jersey Web Design, Web Site Design, WordPress

Panurgy, New Jersey based information technology service provider, tasked BZA to design a new website that provided a positive experience for Panurgy’s visitors. They also wanted to leverage social media, promote their events and be able to easily update the site. The result is an elegant, clean and professional site that strengthens Panurgy’s brand image.

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The home page features a custom slider animation that highlights Panurgy’s seven core IT services. BZA designed custom illustrations that highlight these services in a creative manner. Panurgy is also utilizing these icons in their printed collateral.

The website is built with the WordPress platform and features a news blog, events plugin, social sharing widget, e-mail newsletter sign-up, site search, client log-in, inquiry request form and more. You can visit the site at Panurgy.com.

BZA Launches New WordPress Responsive Website for American Conference on Diversity

By | BZA News, NJ Web Design, WordPress

BZA recently launched a beautiful new website for American Conference on Diversity (ACOD), who has been a client for over six years. Celebrating their 65th anniversary, the ACOD has been conducting educational programs, conferences and workshops designed to provide youth and adults with the tools to create and sustain more diverse schools, businesses and community environments.

ACOD wanted a site that could be easily updated by their staff. BZA developed their website with WordPress, allowing ACOD to update photo galleries, calendar of events, holidays, news, and page content.

The ACOD site features a responsive design.  This means it will look great on all devices, both mobile and desktop.

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The home page features a mobile friendly slider, upcoming events and recent news. Visitors have access social sharing widgets throughout the website.

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This is an excellent example of what BZA clients are asking for; easy to update, dynamic content, social media sharing, accessible on any device, site search and more. If you would like to explore having these features on your website please contact us.

New WordPress Website for NJ Based Underwater Adventures Dive Center

By | BZA News, NJ Web Design, WordPress

BZA recently launched an enhanced website for Underwater Adventures Dive Center retail store located in Short Hills, New Jersey.  Underwater Adventures Dive Center team of scuba diving experts provide scuba classes, dive equipment and scuba vacations.
Underwater Adventures Dive Center wanted a website that was as beautiful as the oceans below, easy to navigate and that could be updated by their in-house staff.

BZA designed the site that leverages the company’s image with a color palette true to their brand.  The site was built with the popular WordPress platform that allows in-house staff to quickly and easily update the website content including their news blog. BZA provided personalized WordPress training for their staff.
The site also features a class schedule calendar and an online store where visitors can purchase diving supplies and equipment.  The site leverages social media with both Facebook and social sharing functions. The site also contains an interactive Google Map allowing visitors can obtain personalized directions to the dive shop.

BZA to Develop Online Truck Rate Application for AllPoints Transport

By | BZA News, Web Site Design

BZA recently was awarded a contract to design and develop a new website for Newark based logistics company AllPoints Transport.  Integrated into the site will be a online truck rate calculator.  This will allow AllPoints’ customers to login 24 x7 and obtain accurate truck rates based upon freight and milage. This will greatly improve the efficiency of company’s office staff that currently provides truck rates over the phone.

BZA’s web designers will be designing the site at the same time BZA’s web developers will be building the website along with the truck rate web application. The website is anticipated to be launched in late spring.

BZA Launches Enhanced Website for The Hearing Group

By | BZA News, NJ Web Design

BZA recently launched an enhanced website for The Hearing Group located in West Orange, New Jersey.  The Hearing Group’s team of audiologists diagnose and treat hearing problems.

The Hearing Group wanted a website that had a clean fresh look, that was easy to navigate and that could be updated by their in-house staff.  BZA designed the site that leverages The Hearing Group’s image with a color palette true to their brand.  The site was built with the popular WordPress platform that allows The Hearing Group’s staff to quickly and easily update the website content include their news blog. BZA provided personalized WordPress training for their staff.

NJ Custom Website for Medical Practice, The Hearing Group of West Orange, NJ

The site also features several product slideshows that allow visitors to view hearing aid products by manufacturer. The site leverages social media with both Facebook and social sharing functions. The site also contains an interactive Google Map allowing visitors can obtain personalized directions to The Hearing Group’s office.

As a result of the new website The Hearing Group is experiencing increased traffic to their website due to their improved position in search results for keyword phrases related to their practice.

Coining Technologies Trade Show Graphics

By | BZA News, Graphic Design, Trade Show Marketing

Coining Technologies was so pleased with the website that BZA created for their company that they contracted with BZA to develop graphics for their new Trade Show booth.  BZA was able to leverage the look and feel of the website into the trade show graphics. Not only did this save the client time in working with one company but this client realized an approximate 50% savings on design costs.

 

Top NJ Web Design Firm BZA Launches New Site for SeaMates International

By | BZA News, NJ Web Design

SeaMates International is an Ocean Freight services company based in East Rutherford, New Jersey.  SeaMates provides full container ocean freight services for companies that export goods out of the US.  They serve ports nationwide.

SeaMates was looking for a professional, stylized website to represent their all service offerings. They also needed a website that could grow with their business and be supported by their internal staff.

The BZA team built a website using the popular WordPress so that the internal staff could easily update the site and keep the content fresh and current.

The site features a Quote Request form that allows visitors to specify cargo details so SeaMates’ customer service representatives can provide timely and accurate quotes.

 

Zaccone to Share Online Marketing Expertise in a Soon to Be Published Book “Big, Bold Business”

By | BZA News

Barbara Zaccone, President of BZA LLC, is authoring a chapter in the soon to be published book “Big, Bold Business”.  Zaccone is among other leading Women Business Owners from across New Jersey that are sharing their  expertise on various business topics.  Zaccone’s chapter is is entitled “Ten Proven Strategies for Developing a Killer Website”.

In the video Zaccone speaks about her chapter on Website Marketing Insight in the book.

The Big Bold Business book, to be published by Woodpecker Press, LLC in March 2012, is a must-have resource for business owners everywhere, offering sound business advice and insight into successful business practices.

BZA Launches New Website for Pariser Industries

By | BZA News, NJ Web Design, North Jersey Web Design

Pariser Industries came to BZA to design a site that provided timely product information to their customers and distributors. Pariser, located in Paterson, NJ is a leading manufacturer specialty cleaning chemicals used by hotels, food service establishments, dry cleaners and commercial laundry companies. BZA designed a site with a clean modern look where customers can quickly obtain product information. We also developed a private portal where distributors and Pariser employees can obtain technical bulletins, MSDS sheets and other marketing materials. BZA also provided a Content Management System so Pariser could easily maintain the website with their own in-house resources.

Read more information on BZA’s Web Design Services.