Have you been ignoring your most valuable marketing asset? Your in-house list.

By | E-Mail Marketing, Marketing, Online Marketing

With the popularity of email marketing, I am still amazed on how many companies don’t take advantage of this relationship building strategy. The foundation of a good program starts with your in-house list. Where is your e-mail list? It existing in your Outlook, CRM software or in the top of your desk in the form of business cards. Your goal is to build and grow your e-list. Once you have your list you’ll have a valuable asset that you can market to for a very low cost. You can email promotions, offers, articles, tips and more. Your list should contain prospects, customers and business associates that have the ability provide referrals.

When done properly, online retailers can actually track the return on investment (ROI) of their email campaigns. It doesn’t get better than that.

All Things E-Mail Marketing

By | E-Mail Marketing

With the fall trade show season fast approaching and companies wanting to stretch their marketing budget I decided to dedicate our August Newsletter to e-mail marketing. In this issue we take the mystery out of building a list that is CAN-SPAM compliant. You’ll also find an quick read article on how how to write your e-mail subject to maximize your open rate. You’ll also learn, through example, on how some of our clients are using e-mail marketing to their business advantage.