With the popularity of email marketing, I am still amazed on how many companies don’t take advantage of this relationship building strategy. The foundation of a good program starts with your in-house list. Where is your e-mail list? It existing in your Outlook, CRM software or in the top of your desk in the form of business cards. Your goal is to build and grow your e-list. Once you have your list you’ll have a valuable asset that you can market to for a very low cost. You can email promotions, offers, articles, tips and more. Your list should contain prospects, customers and business associates that have the ability provide referrals.
When done properly, online retailers can actually track the return on investment (ROI) of their email campaigns. It doesn’t get better than that.