Are You Looking for the Best Ecommerce Solution to Sell Online?

By | BigCommerce, Ecommerce

Take a Look at BigCommerce, Rated the #1 Ecommerce Platform for Small Business the Second Year in a Row

As a New Jersey based Certified BigCommerce Partner, BZA is proud to be part of the BigCommerce community. BigCommerce just announced that the team at EcommerceCEO, an ecommerce ratings and reviews site, recently completed a comprehensive analysis of the world’s best ecommerce platforms.

The report named BigCommerce as the #1 Ecommerce Platform for small businessesfor the second year in a row.

“BigCommerce was by far the strongest option for start-ups looking for a platform to grow your business with.”

Darren DeMatas, Founder, EcommerceCEO

The EcommerceCEO team ranked each platform based on its performance, features, scalability, and ease of use. BigCommerce outperformed other ecommerce platforms with a rating of 90 out of 100.

Contact us to start the conversation on how you can be a successful online business.

How to Improve your Local SEO Strategy with Google my Business Page

By | Ecommerce, Search Engine Optimization

Companies and organizations that rely on attracting customers within a targeted geography can greatly benefit from a good local Google Ranking.

Google My Business is a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings.

By taking some time to optimize your Google my Business page, companies can expect an increase in quality leads, and customer within their targeted geography. Here are a few tips to get you started.

What is “Google my Business” Page?

Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and provide details about your business. By optimizing your listing you have better control over what shows up in search results and on Google Maps.

How do I Optimize my Page?

Why optimize? For example, if you were an accountant you would want to be listed in searches for terms like, “accountant near me”, “accountant in (town), “accountant in (zip code), etc.

You first need to review your page and make sure the information is accurate. You should complete as much information as possible, such as hours of operation, address, web site, payment methods accepted, available parking etc. The more complete your listing, the more professional appearance of your organization.

Make sure you add your logo and images related to you business. Caption images so visitors can better understand your story. Encourage clients to add reviews to your page. You review score often will be displayed in search results.

Add posts to your listing. Posts can include company news, new product offerings, specials, events, etc. These posts are like mini ads that help promote your business. Once you create a post you can share it on social media and expand your reach.

How to Get Started

If you’re a local business, claiming your Google My Business page is your first step. If you don’t have any listing you can go directly to https:// www.google.com/business . If you have a page, login to your Google account and start updating your page.

BZA LLC Receives BigCommerce Certified Partner Designation

By | BigCommerce, BZA News, Ecommerce

BZA offers e-commerce web site development to help growing businesses scale and sell more online

BZA LLC today announced a new partner designation with BigCommerce. As a BigCommerce Certified Partner, BZA will continue to offer clients custom commerce solutions powered by BigCommerce, the leading ecommerce platform for fast-growing and mid-market brands.

“We’ve been a BigCommerce Partner since 2011 and are very excited about the new Certification.  Our clients love the platform and the ease of maintaining and managing their BigCommerce storefronts,” said Barbara Zaccone, President, at BZA LLC.

BZA will continue to bring a an expert level of integration, service and support for its clients selling with BigCommerce. BZA works with companies of all sizes to launch, promote, manage and scale successful online businesses on the BigCommerce platform. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. By selecting a flexible, cost- effective SaaS (Software as a Service) model, retailers are able to focus on managing their business, not the technology behind it.

Some of BZA’s BigCommerce clients include M Teixeira Soapstone,  Doug Larson Imports, Grobet USA and Lang Equipment Co.

New Jersey NJ BigCommerce Partner Agency
New Jersey NJ BigCommerce Certified Partner

BZA Launches WordPress WooCommerce Website for Artifacts by Design

By | Ecommerce, WooCommerce, WordPress

Artifacts by Design, ceramics studio run by Peter Syak, produces gallery-quality Raku, custom-made ceramic tiles, functional tableware, pots, bowl, wall plaques and more . In addition to selling his Raku works of art, Syak also offers hand building and firing workshops at his studio in Bloomfield, New Jersey.

BZA built the Artifacts by Design website on the popular WordPress platform. We selected WooCommerce, which is built to integrate seamlessly with WordPress. WooCommerce currently powers over 37% of all online stores.

artifacts-hp-whole

BZA provided personalized training on the WordPress and WooCommerce admin dashboard that allows the client to update the product catalog, process orders and print shipping labels.

Be sure to check out his amazing artwork at Artifacts by Design.

BZA guided me through the process of developing a drop dead gorgeous site and made my work look fabulous.  _ Peter Syak, Raku Wizard

 

BZA Launches Ecommerce Website for Petunia Peacock -Vintage Chanel Jewelry

By | BigCommerce, Ecommerce

Lori Frances, owner of Petunia Peacock turned her passion and love for vintage Chanel Jewelry into an business.  As a collector for over 10 years, Lori is a expert in acquiring and selling authentic vintage Chanel jewelry.

After extensive research Lori hired BZA to build to build an commerce website that would allow her customers to securely purchase jewelry within her collection.  As her collection is alway changing, it was important that Lori be able to update inventory in real time.  BZA provided personalized training that allowed Lori to easily update her online collection of jewelry.

Petunia Peacock BigCommerce WebsiteBuilt on the BigCommerce platform, the site is mobile friendly and has many features typical found on enterprise solutions.  BZA is an authorized BigCommerce Partner.

About BigCommerce

BigCommerce is the leading ecommerce platform for fast-growing and mid-market brands. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. BigCommerce’s cloud-based platform enables merchants such as Dorco, Gibson, Martha Stewart, Saint Heron, Toyota and Travelpro to cost-effectively grow their businesses with more traffic, higher conversion and superior performance. BigCommerce supports clients from its headquarters in Austin, Texas, and offices in San Francisco and Sydney. For more information, visit BZA.com.

NJ Web Designer, BZA to Launch Amazon Webstore for Bake Huggers

By | Ecommerce

Bake Huggers has taken the cupcake world by storm with their edible cupcake liners. They selected BZA to design, layout and launch their Amazon Webstore. The store will sell a variety of edible cupcake liners organized by category.

BZA designs Webstore for Bakehugger

Bake Huggers, received raves reviews when the product was offered for sale on the Home Shopping Network. Owner and inventor Debra Lee won TLC’s Homemade Millionaire in 2010.

The e-commerce website is scheduled to be launched late January.

BZA Designs BigCommerce Website for Stitchuary

By | BZA News, Ecommerce

BZA recently launched an ecommerce website for start-up company, Stitchuary. Stitchuary is an online business dedicated to selling artisan yarn from farms and breeders across the US. After working with a web developer who could not deliver, they contacted BZA design and implement their e-commerce website in a timely manner. Their website is built with the popular BigCommerce platform. The search engine friendly site features, social media integration, product reviews, product zoom, wish list, and more. The site is also mobile enabled allowing visitors to place their orders on the go.

Stitchuary Big Commerce Website

Stitchuary BigCommerce Website

PA-DSS Compliance – What it means for Miva Merchant Store Owners

By | Ecommerce

As online store owners should know, July 1, 2010 was the required deadline for all payment applications to become PA-DSS Validated. This affects all payment gateway providers, swipe terminals and shopping card vendors, including Miva Merchant.

Miva Merchant PA-DSS Validated

PA-DSS Validation is different from PCI-DSS Compliance. Both are implemented and governed by the PCI Security Council, but in order to maintain your PCI-DSS Compliance as a merchant, you must be running PA-DSS Validated shopping cart software.

Miva Merchant 5.5

Miva Merchant 5.5 store owners can feel comfort in knowing that their shopping cart has been PA-DSS Validated. The challenge remains for Miva 4.x owners because Miva Merchant will not and has no plans to validate the older versions of Miva Merchant.

Those 4.x merchants should consider upgrading their store. BZA can assist merchants with the process. To encourage store owners to upgrade, Miva Merchant is offering a free Miva Merchant 5.5 upgrade to qualified Miva Merchant 4.x license owners. For more information or to see if you qualify please contact us.

Survey Shows Online Shoppers are Concerned About Security

By | Ecommerce, Web Site Design

According to a recent poll by the National Cyber Security Alliance (NCSA) and Symantec. 63% of online shoppers said they did not complete a purchase because of security concerns. Here are a few tips that store owners can implement to overcome this obstacle.
1. Having credibility symbols on your web site is the first step in building trust. This includes your SSL Certificate with a live to link to your provider.
2. Also make sure you have a privacy policy on your site. Visitors want to feel confident that are going to keep their information private, especially their email address.
3. Don’t ask for any unnecessary information during the check-out process. You want shoppers to be able to check-out as quickly as possible.
4. Offer payment options like PayPal and Google Checkout. This allows visitors to pay via credit card without having to divulge their credit card information.

 

Attention Online Store Owners

By | Ecommerce

Are you missing a marketing opportunity?

Your customer places an order through your online store and is now patiently waiting for the Thank You/Order Confirmation page. At this moment you have their undivided attention. Are you taking advantage of that moment?

Lets talk about the multiple marketing opportunities you have a that point. For example, the Thank You page could present an up-sell or cross-sell opportunity. You could even announce a new product or an up and coming sales event. To promote word-of-mouth marketing you could include a “tell-a-friend” function on your Thank You pages along with a “next-order” incentive such as a coupon code.

If you need any help in planning your ecommerce marketing strategy please give us a call.