Zaccone to Speak at NJAWBO Meeting on Creating a Great User Experience for Your WordPress Website

By | BZA News, NJ Web Design

As a business owner, you have devoted a lot and time and energy in building your website. But is your site performing to it’s best ability?
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Barbara Zaccone, founder and president of BZA LLC, a leading New Jersey web design and online marketing agency, will share practical tips and strategies that will start you down the path of converting visitors to customers and clients.

The NJAWBO MetroEast Dinner meeting will take place on Tuesday June 16th from 6-9PM at Gennaro’s Cucina, 40 Clinton Rd, West Caldwell NJ.  For more information and to register go to NJAWBO MetroEast Event Registration.

About Barbara Zaccone

Barbara Zaccone, a Web strategy and online marketing expert, is the president and founder of BZA LLC (, an interactive marketing agency. She developed her management, marketing, and sales talents at Hewlett-Packard. BZA helps companies and nonprofit organizations maximize and sustain their return on investment in their online presence.
Clients include: Count Me In for Women’s Economic Independence, Yale University, Accurate Box Company, The Big Green Egg, NJ Council for the Humanities, Atlantic Infrared, Daikin America, American Conference on Diversity, as well as many small- and medium-sized businesses and nonprofits.


Barbara Zaccone Recognized as a 2015 New Jersey Leading Woman Entrepreneur and Business Owner Finalist

By | BZA News, NJ Web Design

Little Falls, N.J., May 29, 2015– Barbara Zaccone, President of BZA LLC, a New Jersey based web design and digital marketing firm, has been nominated and selected as a Phase One finalist for Leading Women Entrepreneurs and Business Owners of New Jersey for 2015. All nominees were recognized for their innovation, market potential, community involvement and advocacy for women.

“I am so excited and honored to be recognized by the committee and to be part of such an accomplished and dynamic group of women entrepreneurs,” said Zaccone.JFImagery_BZaccone 002

The Leading Women Entrepreneurs Initiative in partnership with New Jersey Monthly Magazine recognizes women business owners who excel in areas of market potential, innovation, advocacy for women and community involvement. After analyzing hundreds of entries, an independent committee selected the initial finalists for phase one of the competition. Finalists will be submitted for phase two of the competition. The top 25 will be recognized in September. “We are very excited about the 2015 initiative in partnership with New Jersey Monthly Magazine that honors women business owners because women are the forerunners to the economic recovery of our state. Over the last twenty years, women have surpassed men at twice the rate for starting their own companies. Our joint project presents phenomenal exposure for their efforts and the issue that finalists are listed in will reach over 750,000 households,” states Linda Wellbrock, Founder of Leading Women Entrepreneurs.

A listing of the Phase One finalists will be published in the October 2015 New Jersey Monthly Magazine issue.


BZA offers digital marketing services, including website design, search engine optimization, site maintenance, hosting, e-commerce solutions and WordPress support. BZA services clients, both local and national, from their Little Falls, New Jersey office.

Protect Your Investment and Save with BZA’s WordPress Support Plan

By | BZA News, NJ Web Design, North Jersey Web Design

Have a WordPress question? Forget how to link a PDF? Our support plan can not only save you time and money, but also get your site updated in a timely manner.

Monthly Cost Savings Example:

Week 1 – requested change – update links in footer and add email subscription sign-up form. Cost: $95.00 (min billable fee)

Week 3 – Update slider image and text; Resize client supplied image and update. Cost: $95.00 (min billable fee)

Week 4 – Update bio on Staff page. Cost: $95.00 (min billable fee)

Total Cost: $285.00

With Support Plan: Cost $150 for a total savings of $135 per month or Approximately $1,620 per year.

Our support plans start as low as $150 a month and includes:

  • WordPress Core Updates
  • Theme and Plugin Updates
  • Up to One Hour of Site Maintenance, Training and Support.
  • Typical Turnaround time is 48 hours.

Contact us to receive more details.

Google Recommends Responsive Website Design

By | NJ Web Design, North Jersey Web Design, Responsive Website Design

For over a year now BZA has been building only responsive design websites for clients.  Google, in their Webmaster help section on optimizing websites for mobile use, recommends responsive design as a best practice. How does it work? Before your website is displayed, a query is made to determine the device and the actual screen size. Once that is determined your website is displayed perfectly to fit the screen. Whether it’s an iphone, Android, tablet or mini tablet your visitors will have the optimal viewing experience.

A Single Site Approach with Responsive Website Design can Improve Search Engine Ranking

Here is an excerpt from Google’s help page for webmasters in the “Building Smartphone-Optimized Websites” section:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

The single URL approach helps Google assign indexing properties for the content. Load time is reduced because no redirects are needed, and it saves resources for your site and Google’s crawlers. There is no doubt that this can assist your site’s search ranking.

Bayshore Recycling Responsive Website Design

Bayshore Recycling Responsive Website Design


Zaccone to Speak on “Website Insight for Business Owners” at Watchung Booksellers

By | BZA News, NJ Web Design, North Jersey Web Design

Barbara Zaccone will be a panelist at the Big Bold Business Panel Presentation for Business Owners that will be held on Thursday, November 7th at 7:00pm at Watchung Booksellers in Montclair New Jersey. BBB-book-cover-NJ Zaccone will be discussing online marketing and social media  strategies for business. Zaccone will be joined by two other Big Bold Business Advice authors who will be discussing Building Customer Loyalty and the Importance of Getting an Objective Partner or Advisor.  Following the panel discussion there will be a Q & A session and book signing.

For more information or to register contact Watchung Booksellers at 973-744-7177.

BZA Launches Custom WordPress Website for Panurgy

By | BZA News, NJ Web Design, North Jersey Web Design, Web Site Design, WordPress

Panurgy, New Jersey based information technology service provider, tasked BZA to design a new website that provided a positive experience for Panurgy’s visitors. They also wanted to leverage social media, promote their events and be able to easily update the site. The result is an elegant, clean and professional site that strengthens Panurgy’s brand image.


The home page features a custom slider animation that highlights Panurgy’s seven core IT services. BZA designed custom illustrations that highlight these services in a creative manner. Panurgy is also utilizing these icons in their printed collateral.

The website is built with the WordPress platform and features a news blog, events plugin, social sharing widget, e-mail newsletter sign-up, site search, client log-in, inquiry request form and more. You can visit the site at

BZA Launches New WordPress Responsive Website for American Conference on Diversity

By | BZA News, NJ Web Design, WordPress

BZA recently launched a beautiful new website for American Conference on Diversity (ACOD), who has been a client for over six years. Celebrating their 65th anniversary, the ACOD has been conducting educational programs, conferences and workshops designed to provide youth and adults with the tools to create and sustain more diverse schools, businesses and community environments.

ACOD wanted a site that could be easily updated by their staff. BZA developed their website with WordPress, allowing ACOD to update photo galleries, calendar of events, holidays, news, and page content.

The ACOD site features a responsive design.  This means it will look great on all devices, both mobile and desktop.


The home page features a mobile friendly slider, upcoming events and recent news. Visitors have access social sharing widgets throughout the website.


This is an excellent example of what BZA clients are asking for; easy to update, dynamic content, social media sharing, accessible on any device, site search and more. If you would like to explore having these features on your website please contact us.

New WordPress Website for NJ Based Underwater Adventures Dive Center

By | BZA News, NJ Web Design, WordPress

BZA recently launched an enhanced website for Underwater Adventures Dive Center retail store located in Short Hills, New Jersey.  Underwater Adventures Dive Center team of scuba diving experts provide scuba classes, dive equipment and scuba vacations.
Underwater Adventures Dive Center wanted a website that was as beautiful as the oceans below, easy to navigate and that could be updated by their in-house staff.

BZA designed the site that leverages the company’s image with a color palette true to their brand.  The site was built with the popular WordPress platform that allows in-house staff to quickly and easily update the website content including their news blog. BZA provided personalized WordPress training for their staff.
The site also features a class schedule calendar and an online store where visitors can purchase diving supplies and equipment.  The site leverages social media with both Facebook and social sharing functions. The site also contains an interactive Google Map allowing visitors can obtain personalized directions to the dive shop.

Choosing a New Jersey Web Design Company – What you need to know.

By | NJ Web Design, Web Site Design

Too often we receive calls from clients that have had bad experience with their web design vendor and are looking for an honest firm in which to entrust their business. Making the right decision the first time can save you much time and energy.

Here are a few essentials you need to consider:

Company Longevity

Longevity in business demonstrate experience. How long has the company been in business?

Web Design Portfolio

Does the web design firm have experience in your industry?  For example if most of their work is doing retail stores on Main St and you are a manufacturing company, they will not have an in-depth understanding of Business to Business marketing.


Does the firm listen and ask about your needs or do they just tell you want they think you need? A new website can only be effective if it is built to meet your business needs. Having a cute animation may do nothing or even hurt your engagement with potential clients.

Meetings & Appointments

Is a potential web design vendor willing to meet at your location? Some companies actually charge for an introductory appointment. That is crazy.

Website Pricing

Avoid the very low cost, too good to be true pricing. Most likely the work is performed overseas. This in itself is very problematic. Or perhaps a college or high school student without any business experience will be developing your website. Bad idea.

Website Maintenance

Once your site is up and running will you be able to update the site yourself? All websites today should come with a content management system. Ask for a demo of the content management system to make sure it’s easy to use.

Website Content Development Services

Make sure you select a firm that can help you prepare your content.  We are talking about a marketing and advertising website copywriter that can create search engine optimized content that will engage your readers.

Depth of Services

How nice it would be to leverage your website’s design elements into printed collateral and marketing materials. Does the web design firm offer these services?  Having one vendor to go to will save hours of time and money. You’ll benefit from a brand image that is consistent across all media.

Medical Practice & Healthcare Web Design – What You Need to Know

By | NJ Web Design, Online Marketing, Web Site Design

If you are a medical practice or health care related business, you know how critical your website is in both attracting and servicing patients. Medical Practice Web Site DesignThe online strategies below should help you develop a solid online marketing and patient service strategy for your medical practice website.

Visible Contact Information

Even through this sounds obvious having your phone number on each page or in the upper right heading is a must.  Avoid just having it on your contact page.

Directions to Your Medical Practice

Gone are the days of a long text list of directions. Make sure site has an interactive Google Map so your visitors can get personalized directions to your office. Medical Practice Sample Google Map

Describe Your Location

On your contact page you should expand your content to describe where you’re located.  For example: “BZA is located in Little Falls New Jersey which is in Passaic County.  The surrounding towns include Wayne, Montclair, Clifton, etc.” Not only will this help the reader get an understanding of where you are if they are not familiar with your town, but it will also help patients find your in search engines.

Location Photography

Personalize your site with location photography so visitors can get a sense of your practice.  Take photo’s of your waiting room, building, lab, etc.  A site that only uses stock photography screams stock photos.

Doctor and Staff Bios

Bios of doctors and staff should be about 250 words and include a professional headshot. With the emphasis on professional.  Avoid those straight on photos against wall.

Online Documents  & Forms

Having patient documents like intake forms, and compliance forms downloadable on your website can save your staff hours of printing and emailing forms. Having the patient come in with completed forms in hand is a win win for all.

Content Management System

Make sure you new website comes with a content management system. This will allow one of your office staff members to keep the site up to date.

Medical Practice News Blog

Whether you call it a News, Press, Media, or Blog function, having news and information is of value to your patients.  Not only does it demonstrate your in-depth understanding of your specialty, but this type of content can increasing your ranking in search engines. You can refer patients to blog posts to get more information on a particular topic.

These are just a few strategies that will contribute to the overall success of your medical practice’s online web presence. If you are ready for a site redesign contact us or request a quote.