Protect Your Investment and Save with BZA’s WordPress Support Plan

By | BZA News, NJ Web Design, North Jersey Web Design

Have a WordPress question? Forget how to link a PDF? Our support plan can not only save you time and money, but also get your site updated in a timely manner.

Monthly Cost Savings Example:

Week 1 – requested change – update links in footer and add email subscription sign-up form. Cost: $95.00 (min billable fee)

Week 3 – Update slider image and text; Resize client supplied image and update. Cost: $95.00 (min billable fee)

Week 4 – Update bio on Staff page. Cost: $95.00 (min billable fee)

Total Cost: $285.00

With Support Plan: Cost $150 for a total savings of $135 per month or Approximately $1,620 per year.

Our support plans start as low as $150 a month and includes:

  • WordPress Core Updates
  • Theme and Plugin Updates
  • Up to One Hour of Site Maintenance, Training and Support.
  • Typical Turnaround time is 48 hours.

Contact us to receive more details.

Google Recommends Responsive Website Design

By | NJ Web Design, North Jersey Web Design, Responsive Website Design

For over a year now BZA has been building only responsive design websites for clients.  Google, in their Webmaster help section on optimizing websites for mobile use, recommends responsive design as a best practice. How does it work? Before your website is displayed, a query is made to determine the device and the actual screen size. Once that is determined your website is displayed perfectly to fit the screen. Whether it’s an iphone, Android, tablet or mini tablet your visitors will have the optimal viewing experience.

A Single Site Approach with Responsive Website Design can Improve Search Engine Ranking

Here is an excerpt from Google’s help page for webmasters in the “Building Smartphone-Optimized Websites” section:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

The single URL approach helps Google assign indexing properties for the content. Load time is reduced because no redirects are needed, and it saves resources for your site and Google’s crawlers. There is no doubt that this can assist your site’s search ranking.

Bayshore Recycling Responsive Website Design

Bayshore Recycling Responsive Website Design


Zaccone to Speak on “Website Insight for Business Owners” at Watchung Booksellers

By | BZA News, NJ Web Design, North Jersey Web Design

Barbara Zaccone will be a panelist at the Big Bold Business Panel Presentation for Business Owners that will be held on Thursday, November 7th at 7:00pm at Watchung Booksellers in Montclair New Jersey. BBB-book-cover-NJ Zaccone will be discussing online marketing and social media  strategies for business. Zaccone will be joined by two other Big Bold Business Advice authors who will be discussing Building Customer Loyalty and the Importance of Getting an Objective Partner or Advisor.  Following the panel discussion there will be a Q & A session and book signing.

For more information or to register contact Watchung Booksellers at 973-744-7177.

BZA Launches Custom WordPress Website for Panurgy

By | BZA News, NJ Web Design, North Jersey Web Design, Web Site Design, WordPress

Panurgy, New Jersey based information technology service provider, tasked BZA to design a new website that provided a positive experience for Panurgy’s visitors. They also wanted to leverage social media, promote their events and be able to easily update the site. The result is an elegant, clean and professional site that strengthens Panurgy’s brand image.


The home page features a custom slider animation that highlights Panurgy’s seven core IT services. BZA designed custom illustrations that highlight these services in a creative manner. Panurgy is also utilizing these icons in their printed collateral.

The website is built with the WordPress platform and features a news blog, events plugin, social sharing widget, e-mail newsletter sign-up, site search, client log-in, inquiry request form and more. You can visit the site at

BZA LLC Launches a New Website for Coining Technologies

By | NJ Web Design, North Jersey Web Design

Coining Technologies, headquartered in Clifton New Jersey, supplies clients worldwide with precision coined and stamped metal parts. They selected BZA to redesign their outdated website and create a fresh and modern look for their company. Their site features a home page animation that quickly communicates their capabilities of custom metal parts manufacturing. Coining is also able to update their website, with non-technical staff, through an easy to use content management system. The site also features an integrated WordPress News Blog that will allow Coining to keep their site fresh and up to date.

View more information about our NJ web design services.

BZA Launches New Website for Pariser Industries

By | BZA News, NJ Web Design, North Jersey Web Design

Pariser Industries came to BZA to design a site that provided timely product information to their customers and distributors. Pariser, located in Paterson, NJ is a leading manufacturer specialty cleaning chemicals used by hotels, food service establishments, dry cleaners and commercial laundry companies. BZA designed a site with a clean modern look where customers can quickly obtain product information. We also developed a private portal where distributors and Pariser employees can obtain technical bulletins, MSDS sheets and other marketing materials. BZA also provided a Content Management System so Pariser could easily maintain the website with their own in-house resources.

Read more information on BZA’s Web Design Services.

Manufacturing Website Design – Made in New Jersey

By | NJ Web Design, North Jersey Web Design, Web Site Design

BZA, a northern New Jersey web design firm, has been working with manufacturing companies for many years in helping them plan, design, implement and market their manufacturing company web presence.

Here are a few features and key elements that can contribute to the success of a manufacturer’s website.

The Catalog – If you are a custom shop then it is important for you to communicate the scope of what you offer so visitors feel confident in your abilities. If you offer off the shelf industrial products then providing pictures, specifications and downloadable PDF drawings. Many manufacturers have been able to eliminate the expense of printing a catalog.

Distributors – If you sell through distributors, depending upon how many you have, you might want to utilize a Dealer Locator feature that allows your visitors to enter their location to find the closest dealer. These web application have integrated Google Maps and can display the product types or names carried by the distributor.

Selling Direct – Many manufactures are concerned about selling direct if they already sell through distributors. If you do sell direct; how can you offer different prices to different customers? With today’s e-commerce systems you can set-up various price groups that are assigned to a percentage off list price. Through the administrative area of the software you assign each customer to a price group. Your customers will have a unique user name and password that will give them access to their pricing.

Getting the News out – Incorporating a blog into your website will allow you to announce new products, highlight trade show events, and much more. Blogs are search engine friendly, so each blog article that you post will be like a small billboard for your company.

Downloadable PDF’s – Drawings, specification sheets, etc are ideal to have available for downloading on your website. It saves time and trees. Also PDF’s are indexed on Google. So each PDF you upload is like having an additional indexed web page in Google. The more the merrier.

BZA has been helping New Jersey Manufacturers for over 15 years. We invite you to check out our web design portfolio or give us a call at 973-890-0880 so we can discuss your specific needs.

North Jersey Web Design Company – BZA LLC

By | NJ Web Design, North Jersey Web Design, Web Site Design

Many companies that are looking for a north jersey web design company want to work with a firm that is geographically close to their business. BZA has a large concentration of clients in the north and central portions of the state of New Jersey. We also have clients in New York City, New York State, New Hampshire, Idaho, Georgia and California.

Working with North Jersey Web Design Company has Many Benefits

BZA, as leading North Jersey web design company, allows us to personally meet with our clients at their location or in our office in Little Falls, New Jersey. This is especially convenient when we provide personalized training for our clients. Many of our clients enjoy getting out of their offices to meet with us which results in a productive meeting without distractions.

Our NJ web design specialists and marketing team is located at northern new jersey office is located in Passaic County close to the Essex County border near Montclair State University. We are near major highways including Route 46, Route 3, Route 80, Route 280 and the Garden State Parkway. We look forward to meeting with you to discuss your next web design, online marketing, WordPress website design, or social media project.

NJ Web Design Firm BZA Announces New Mobile Web Design Services

By | BZA News, Mobile Web Design, NJ Web Design, North Jersey Web Design

With just over 40% of Americans currently owning a smartphone the number of on-the-run web surfers continues to growth. BZA is now helping companies gain customer loyalty, increase exposure and web traffic by developing mobile websites.

According to Barbara Zaccone, President and Founder of BZA, “The majority of websites are not optimized for mobile use. This allows companies to gain a significant competitive advantage by mobilizing their web site.”

BZA Mobile Web Design
BZA’s Mobile Web Site

According to a recent Gartner Group report by year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.

Although larger organizations can afford custom App development for both the Iphone and Android platforms, small and medium organization can choose a more affordable browser based solution.

Zaccone added, “I encourage web site owners to take a look at their existing web site on mobile devices and see how their site renders. Most people will quickly notice that browsing a desktop web site on a mobile phone is a frustrating experience.”

For more information see BZA’s mobile web design services.