Yesterday we exhibited at the North Jersey Biz Expo that was held in Whippany, New Jersey. Like all good marketers we planned ahead of time and designed a new banner, ordered our printed materials and give-a-way items for the booth. As a creative firm we like to demonstrate our creativity in everything we do. So when it came to coming up with an idea for the booth all I had to do was too look to our web site. On our home page we use a peacock feather as a unique graphic element. So the idea was born. A big beautiful glass vase filled with peacock feathers was destined to be in our booth. Taking the idea a step further, I thought, let’s give out peacock feathers. We designed a hang tag about the size of a business card and attached each one to a feather. The feathers were about 36” long. We gave them out and people loved the idea and more people began coming up to our booth asking for a feather. The feathers were noticeably visible as people walked around the exhibits carrying these long beautiful feathers. It actually created quite a buzz. It goes without saying; everyone was tickled to have one.