Northern New Jersey based, Chem Flowtronics manufactures specialty process equipment used in corrosive and high purity viewing, processing and flow control applications. They serve the pharmaceutical, biotech and chemical industries.
The client was spending considerable amount of money in Google Analytics and wanted to increase their organic traffic. They also wanted to be able to have a Surplus Equipment section where they could add products on a regular basis. Because they serve clients around the globe it was important for them to have language translation on the website.
BZA optimized the website structure to show the depth of Chem Flowtronics’ product offerings. We knew this approach would increase their organic traffic.
We used WordPress’s blogging feature to create a section just for surplus equipment so the client could keep post equipment updates on a regular basis. We provided onsite training for three employees so their could keep the process equipment catalog up to date.
The new responsive website design allows mobile visitors to have an optimal viewing experience. The site features an engaging home page slide and social media integration. We also configured the Google Translate widget for automatic language translation.