1
1

Challenge

The Paterson Education Fund (PEF) is a not-for-pro?t organization whose mission is to stimulate community action resulting in change so that children attending the Paterson Public Schools achieve high standards.

PEF had been a long time client of BZA, so they asked BZA to refresh their look with a new logo and website.

Our Approach

With PEF representing the interests of 28,000 Paterson students they wanted their brand to be youthful and fresh. We picked a palette of blue and green and created a logo centered around the “PEF”. They also were celebrating their 30th anniversary and asked BZA to create a version to promote this occasion.

Key Aspects of Our Role

Logo and Branding

Website Design