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Challenge

The Stone Center, located in Newark NJ, is one of the largest lithotripsy facilities in the country. Over 100 Urologists are credentialed on the Medical Staff.

Like many of BZA client, The Stone Center engaged BZA to take over their website project after disappointing attempts by other firms. They were introducing a new procedure, the first in New Jersey, and it was important that the web site be launched for this momentous event.

The Stone Center needed BZA to pick up the pieces and finish the web site in a tight time table. They also want to update their branding by modifying their current logo.

Our Approach

BZA updated the WordPress theme to make sure the software was current. We developed a color palette that was professional, clean and easy to read.

The Stone Center wanted to their own photography throughout the website. They wanted to showcase their facility and the friendliness of their staff. BZA worked with the team in the selection and placement of the photography through out their site. We also helped them develop the site map and navigation strategy that best provided easy access to key information.

The Stone Center never had access to their old site and always had to go through a developer for any updates. BZA provided personalized WordPress training so they could up date the web site content easily with in-house staff.

Website Features

News Blog

Contact form

Content Management

Home Page Slider

Social Media Integration

YouTube Video Integration

Physician Login

Facility Tour Gallery

Responsive WordPress Mobile-friendly

Key Aspects of Our Role

Online Marketing Strategy

Website Design

Website Development

WordPress Admin Training

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