One Website – Multiple Devices

With the growth of mobile device users, a responsive website design (RWD) designed and built by BZA will allow your organization to provide the optimal viewing experience to all users, regardless of their device. These devices include smart phones, tablets and mini-tablets.

Mobile Responsiveness is Now a Ranking Factor

Google’s announcement in recent months that the user-friendliness of sites on mobile devices will become a ranking factor. Google made the announcement in February:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Regardless of the size of your business or organization, responsive websites offer the perfect way to communicate with clients, customers and prospects in a clear and to-the-point way.

Here are the latest facts:

  • 50% of mobile phone users, use mobile as their primary Internet source
  • 56% of people own a smart phone
  • 80% of consumers plan to conduct mobile in the next 12 months
  • 57% of users say they won’t recommend a business with a poorly designed mobile website

How Does Responsive Website Design Work?

BZA will build your website RWD uses “media queries” to determine what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen.

Google Recommends Responsive Design

Here is an excerpt from Google’s help page for webmasters in the “Building Smartphone-Optimized Websites” section:

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

The single URL approach helps Google assign indexing properties for the content, load time is reduced because no redirection is needed, and it saves resources for your site and Google’s crawlers. There is no doubt that this can assist your sites search results ranking.